Apple “Think Different” 1998 James Watson Poster


A 1998 Think Different poster of James Watson designed for Apple. The poster features a black and white portrait of James Watson. The Apple logo and the words "Think different" are in the top left corner of the poster.

This poster is from a larger set of 10 Think Different: Educator Series, the first edition made by Apple for their 1997 "Think Different" campaign. The slogan was coined by the advertising company TBWA/CHIAT/DAY's art director Craig Tanimoto and ended in 2002. The posters featured prominent figures known for their creative innovations. 



11” x 17”.

Condition notes:

Minor wear to the edges. Small crease in lower right corner.

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