Apple “Think Different” 1998 Yoko Ono and John Lennon


A 1998 Think Different poster of Yoko Ono and John Lennon designed for Apple. The poster features a black and white portrait of Yoko Ono and John Lennon. The Apple logo and the words "Think different" are in the top left corner of the poster.

This poster is from a larger set of 10 Think Different: Educator Series, the first edition made by Apple for their 1997 "Think Different" campaign. The slogan was coined by the advertising company TBWA/CHIAT/DAY's art director Craig Tanimoto and ended in 2002. The posters featured prominent figures known for their creative innovations. 



11” x 17”.

Condition notes:

Minor wear to the edges. Small crease in lower right corner.

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